Wave

Wave is a cloud based, simple, reliable & secure business phone ecosystem. It enables small to mid sized businesses to work from anywhere and provide a tailored experience to their customers.

During my time at Gradwell, the company who built Wave, Wave was very much in a growth phase. During my time the we rolled out 18 major features and brought the product from lacking compared to competitors to market parity with USP features on top. 

Enough about the actual product, you want to know the how and why.